Keynotes, panels, and workshops on consumer behavior, culture, and commerce, grounded in research and built around the people in your room.
The psychology underneath the purchase.
Why do people splurge on one thing and hunt for a deal on another? Why does a product become part of someone’s identity? And why are the reasons consumers give us rarely the whole story? This talk explores the psychological, social, and cultural forces behind everyday buying behavior — from identity and belonging to value, emotion, signaling, and convenience.
The customer in the strategy deck isn't always the customer at checkout.
Most organizations don't need another persona deck. They need a better way to read the signals they already have. This session teaches teams to move past demographics and surface-level feedback to find the motives, friction, and patterns hiding in customer language and decisions.
85 percent of household purchase decisions are made by women. Most brands still don't understand why.
She's not a demographic. She's the decision-maker. Women make or influence a huge share of everyday buying decisions, yet most brands still market to her as a category instead of a person. This talk breaks down how women research, trust, justify, and recommend, and what brands consistently get wrong about the way she buys.
Why some things suddenly mean more than the product itself.
product can become a status symbol, a nostalgia trigger, a community marker, a cultural joke, or a piece of identity — sometimes almost overnight. This talk breaks down how meaning moves between culture and commerce, why certain brands become culturally sticky, and what happens when consumers start buying the story around the product as much as the product itself.
Influence happens long before the click.
Creators, communities, algorithms, parasocial relationships, social proof, and social commerce have changed how consumers discover and evaluate products. This session looks at how trust travels online, why some recommendations convert while others disappear, and what brands misunderstand about creator influence.
I speak about the forces underneath the purchase — the psychology, social influence, cultural meaning, and everyday behaviors that shape what people choose, ignore, justify, abandon, and tell other people about.
Every session is grounded in research, built around current examples, and customized for the people in the room.
My programs are designed for organizations that want to understand people, not just performance.
Board retreats, leadership summits, and strategic planning sessions where understanding the consumer is a competitive advantage. I help executive teams move beyond data dashboards and into the behavioral science behind what their customers actually want, why they buy, and where the business is leaving growth on the table.
Conferences, brand teams, and innovation events where the goal is to think differently about how people decide. I give marketers a behavioral framework they can apply to campaigns, product launches, packaging, and customer experience the same week they hear it. No theory dump, no jargon, just consumer psychology they can put to work on Monday morning.
Teams focused on conversion, loyalty, and standing out on a crowded shelf or screen. I translate purchase psychology into strategies that work at the point of decision, whether that is in store, online, or somewhere in between. My work with CPG, beauty, and wellness brands gives audiences real shelf reads, real shopper data, and real frameworks they can use to win the pickup.
Founders building brands from the ground up who need to understand who is actually buying their product and why. I help entrepreneurs stop guessing about their customer and start building strategy around how real people make real decisions. The frameworks scale down to a one-person team and scale up to a national launch.
Leadership summits, professional associations, and International Women's Day events. I bring consumer psychology into conversations about how women buy, build, and lead, connecting behavioral science to the real decisions women make every day. Audiences leave with both a sharper view of the female consumer and a sharper view of themselves as buyers, builders, and decision makers.
Industry gatherings that bring together diverse audiences and need a speaker who can bridge research and real world application. My sessions are built to work across industries, experience levels, and professional backgrounds, with behavioral frameworks that translate cleanly from beauty to banking to B2B.
253 21,670
👩🏼🏫 MKTG prof decoding why people buy
🛍️ Consumer behavior + brand strategy
🎤 Speaking • Consulting • Advisory
📧 [email protected]
