CONSULTING SERVICES

Frameworks that close the gap
between assumption and reality.

Four proprietary frameworks built on behavioral science and applied to the moments that
actually drive purchase decisions in consumer brands.
 

Ready to Buy Now

Have a display, packaging, or shelf set
you need reviewed right now?

Skip the discovery call. Both of these offers are ready when you are, with an intake form sent immediately after purchase.

Entry Point

The Quick Read

A full written behavioral review of your display, packaging, or shelf set. No consumer panel. No Zoom. Just a clear, actionable report built on the S.O.S. Framework and delivered in 5 business days.

$597

Get The Quick Read

Full Study

Behavioral Shelf Study

A live n=100 consumer panel across 20 questions plus a full written behavioral review and a 30-minute Zoom debrief. Real shoppers. Real data. A complete picture of how your display is performing.

$1,497

Get The Behavioral Shelf Study

Not sure which one fits? Book a quick discovery call and we will figure it out together.

01

The S.O.S. Framework

Stimulus, Organism, Scroll. A behavioral model adapted from SOR theory that decodes exactly what happens between the moment a consumer sees your brand and the moment they buy — or don’t.

"We're getting impressions and clicks but our conversion is broken. We don't know where we're losing people."
What you walk away with
A mapped breakdown of your stimulus, organism, and response chain
Identification of where the behavioral breakdown is occurring
Specific recommendations for messaging, content, and conversion strategy
Ideal for: ecommerce brands, social commerce teams, CPG brands selling direct to consumer

02

The Shopper Behavior Blueprint

A full diagnostic of how shoppers actually move through your category — from the moment they enter it to the moment they choose (or don’t choose) your brand. Built for brands that want strategy grounded in real behavior, not assumptions.

"We know our category well but we keep losing to competitors we don't think are better than us."
What you walk away with
Category entry point mapping specific to your shopper
Full shopper journey audit with friction point identification
Behavioral trigger and conversion strategy recommendations
Ideal for: CPG brands, retail teams, beauty and wellness companies, founders entering a new category

03

The Female Consumer Code

Five psychological triggers that drive 85% of household purchase decisions — and a diagnostic for why most brands are missing every single one of them. This is not a framework about marketing to women. It is a framework about understanding how women actually decide.
 
 
"Women are our primary buyer but our messaging isn't landing the way we expect it to."
What you walk away with
A scored audit of your brand against all five triggers
Identification of where your messaging is creating friction for female buyers
Positioning and messaging recommendations grounded in female purchase psychology
Ideal for: beauty, wellness, CPG, and retail brands whose primary buyer is female

04

The Trust Stack Method

Five layers of trust that must be built in sequence before a consumer will confidently purchase. Most brands try to convert before they have earned it. This framework identifies exactly where your brand is breaking the trust chain — and what to do about it.
 
 
 
"People are aware of us and interested in us but they aren't buying. Something is stopping them at the last step."
What you walk away with
A Trust Stack audit identifying which layer is broken
Specific recommendations for each layer from visibility through conversion confidence
A prioritized action plan for closing the trust gap
Ideal for: brands with strong awareness but weak conversion, new brands building credibility, any consumer brand losing buyers at the final step

Not sure which framework
your brand needs?

Most brands need more than one. Start with a conversation and we will figure out where the gap is.
book a discovery call
WORK WITH NICOLE
How we work together
Project
One framework, one challenge
One framework applied to a specific challenge your brand is facing right now. Focused, fast, and actionable.
Retainer
Ongoing access as you grow
Ongoing access across multiple frameworks as your brand evolves. Best for brands in active growth or transition.
Full Engagement
The complete behavioral audit
All four frameworks applied together as a full behavioral audit of your brand, shopper, and category.
THE PROCESS

Simple steps.
No guesswork.

Every engagement starts the same way
with a real conversation about what your brand actually needs.
 

STEP 01

We start with a conversation,
not a proposal.

DISCOVERY CALL

A 30 minute call where we identify your biggest behavioral gap and figure out which framework fits. I ask about your brand, your shopper, and where you feel things are breaking down. No pitch. No pressure. Just clarity on whether and how I can help.

STEP 02

I go deep before I say anything.

RESEARCH & DIAGNOSIS

Before any recommendations I review your brand, your category, your competitive landscape, and any existing data you have. I apply the relevant framework to your specific context — not a generic template. The work is done before we talk next.

STEP 03

You get a findings session,
not just a document.

FINDINGS & STRATEGY

I walk you through what I found, what it means for your brand, and exactly what to do about it. You leave with a clear picture of where your shopper is breaking down and a prioritized strategy to fix it. Clarity, not a PDF you’ll never read.

STEP 04

The work doesn't stop at delivery.

FOLLOW UP & IMPLEMENTATION

After the findings session I stay available for follow up questions, implementation guidance, and refinement as you put the recommendations into practice. For retainer clients this is ongoing. You are never left figuring it out alone.
 

Ready to close the gap?

Start with a conversation. We will figure out where the breakdown is and what it will take to fix it.
book a discovery call
SEND AN INQUIRY

What the blueprint would have caught.

Method in Action  ·  Case Study
They had 50 million customers. They just didn't understand any of them.
At its 2021 peak, Peloton was worth $50 billion. By 2022 it had lost 90% of its value. The company assumed pandemic-era buyers were converting to a permanent lifestyle shift. They were not. They were responding to a moment — and the moment passed. This is what happens when you build strategy around who you think your shopper is rather than how they actually behave.
$40B
Market value lost in 12 months
-90%
Stock decline from peak to trough
$400M
Unsold inventory written off in 2022
Framework applied: Shopper Behavior Blueprint
What the Blueprint would have caught
01
The entry point was situational, not behavioral
Category entry point mapping would have revealed that most pandemic-era buyers entered the fitness category through necessity and proximity — not identity or lifestyle aspiration. Once gyms reopened the entry point disappeared entirely.
02
The shopper journey had a fatal friction point
A full journey audit would have flagged the $2,500 price point as a conversion cliff for a second purchase cycle. Repeat buying in fitness equipment is driven by social accountability — which Peloton had stripped from the category by removing the gym entirely.
03
The behavioral trigger was fear, not aspiration
Behavioral trigger analysis would have shown that the 2020 purchase was driven by anxiety and loss aversion — not fitness identity. Brands built on fear triggers do not retain customers once the fear resolves. Peloton marketed like they had built a tribe. They had built a quarantine solution.
04
The recommended pivot
The Blueprint would have recommended repositioning toward the social commerce and community layer — leaning into the instructor relationships and content platform before the hardware cycle stalled. The product they needed to sell was the subscription. Not the bike.
The takeaway
Peloton did not fail because the product was bad. They failed because they confused a situational behavior with a permanent one. The Shopper Behavior Blueprint exists to catch exactly that distinction — before $40 billion walks out the door.

The Female Consumer Code in Action

Method in Action  ·  Case Study
The label was designed for a woman who doesn't exist at shelf anymore.
A women's supplement brand came to me with a label they had spent months designing. It was polished, feminine, and built entirely around what they assumed women wanted to see. The problem: they had never actually asked. We ran a consumer insights study with female buyers in their target demographic. What we found changed everything.
100%
Of participants flagged pinkwashing concerns
3 of 5
Female Consumer Code™ triggers were broken
1 clear
Consumer-validated label direction identified
Framework applied: Female Consumer Code
What the study uncovered
01
The label read as pinkwashed, not purposeful
Every participant independently used the word "generic" within the first 30 seconds. The pink palette, floral elements, and softened typography signaled the brand was marketing at women rather than for them. Trust trigger one — identity — was broken before they read a single claim.
02
The wellness claims created skepticism, not confidence
The label leaned heavily on benefit language without the visual credibility to back it up. Female buyers in the wellness category have a highly developed radar for empty claims. When the design does not signal expertise, the claims do not land. Participants wanted to believe the product — the label made it hard.
03
The brand was speaking to a woman who no longer exists at shelf
Participants described the original label as speaking to "a woman from a different era." The target consumer was a modern, health-literate woman who values efficacy and transparency. The label was designed for a softer, more passive version of her that today's female buyer does not recognize as herself.
04
The consumer-validated direction
Study participants converged clearly on a cleaner, more clinical aesthetic with stronger typographic hierarchy and restrained color. They wanted design that felt earned — like the brand trusted them to read and understand, rather than packaging designed to catch their eye and hope for the best.
The takeaway
The brand did not have a product problem. They had a translation problem. The Female Consumer Code exists to close the gap between how a brand sees its customer and how that customer actually sees herself — before it costs you at shelf.
“This is amazing. I’m so appreciative of the thoughtful feedback and the way you helped us clarify and amplify our story.”
Jen BurkeFounder, Bloom & Rise
“Thank you so much for curating such a beautiful brand case study of us. We were so excited to see it and share it with our wider team. We’re incredibly grateful for your support.”
Painterland Sisters
“It’s such an honor to be seen in this way. What once felt like chaos has now been beautifully threaded and validated. Thank you for taking the time to synthesize the Elisamama story and journey.”
Fisayo CheFounder, Elisamama
“This was incredibly reaffirming. It captured the heart of what matters most to us and reflected our brand in a way that felt completely authentic.”
Get All Better Co.
“I’m obsessed with this case study. It helped me crystallize the language and messaging around our brand in a way we hadn’t been able to articulate before. Truly grateful.”
Carrie SporerFounder, SWAIR

Ready when you are

If you're still reading, your brand has a question it hasn't been able to answer.

That is exactly where I start. You do not need to know which framework you need or how big the engagement should be.
You just need 30 minutes and a willingness to look at your shopper honestly. I will take it from there.
book a discovery call
SEND AN INQUIRY

No commitment required. Just a conversation.