You have a sidekick, end cap, or product label you're ready to commit to. Before you spend the money, you need to know it's actually talking to the right shopper — in the right way.
Your product is in stores but the numbers aren't what you expected. Something is creating consumer friction — and you need to know if it's your layout, your label, or your display before you make another decision.
The display looks good. The label feels right. But good-looking and behaviorally effective are two very different things. Your shopper makes their decision in three seconds. This study tells you exactly what those three seconds look like — and what's standing between them and a sale.
The proprietary behavioral framework behind every study — and the methodology your report is built around.
We analyze your display through the lens of visual hierarchy, color contrast, copy placement, and first fixation. What does the shopper see first — and is it the right thing?
We measure emotional response, cognitive load, trust signals, and recognition speed. Is the display generating curiosity — or confusion? Is it asking the shopper to do too much mental work at once?
We identify purchase intent, hesitation triggers, and the conversion gap. The display may be generating desire — but is it closing it? This is where we find exactly what's standing between the stop and the sale.
Every study closes with a scored assessment of where your display stands — and a prioritized action plan organized by what to fix now, what to fix before print, and what to carry into your next version.
This is the methodology. The study is how we apply it to
your specific display, your specific shopper, and your specific shelf moment.
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One study. Real shoppers. A behavioral verdict your team can act on before a single unit goes to print.
100 real shoppers respond to your display blind — no brand context, no prompting. First-reaction protocol with quant, slider, and open-ended responses.
A complete S.O.S. Framework analysis applied to your specific display — not a template. Built for your brand team to read and act on immediately.
We map exactly what the shopper sees first, what gets missed, and whether your display is communicating fast enough to convert a stop into a pickup.
Every place the shopper hesitates, loses confidence, or disengages — identified, explained, and tied to a specific behavioral principle so you know exactly why it's happening.
A scored verdict on where your display stands — and a prioritized action plan organized by what to fix now, what to fix before print, and what to carry into your next version.
Delivered in 5 business days.
Need it faster?
72-hour rush available.
The problem isn't that these people are wrong. It's that none of them are your shopper. Your designer knows the brief. Your sales rep knows the product. Your best customer already loves your brand. Their opinions are filtered through familiarity — and familiarity is exactly what your shopper at the store doesn't have.
They have no loyalty to your brand. No context for your story. No reason to give you the benefit of the doubt. They are standing in an aisle with forty other options and making a decision in three seconds based entirely on what your display communicates in that moment.
A panel study puts your display in front of 100 real strangers who respond exactly the way that shopper will. Not because they want to help you — because they don't know you. That's the data that actually tells you whether your display is working.
An opinion tells you what someone thinks.
A panel study tells you what a stranger does.
At shelf, behavior is the only thing that matters.