Consumer Catalyst explores the psychology behind shopping, scrolling, and buying — what drives attention, trust, impulse, and action in today’s consumer landscape. Each episode blends research, real-world examples, and conversations with people shaping the future of commerce.
On The Consumer Catalyst Podcast, I break down the psychology behind shopping, scrolling, impulse buys, brand trust, and modern consumer culture, using real research, real-world examples, and conversations with people shaping the future of commerce.
Episodes unpacking why we buy, how emotion, identity, and context shape decisions, and what brands often miss.
Conversations with founders, marketers, researchers, and operators working at the intersection of behavior, culture, and commerce.
Actionable insights brands and business owners can actually use, grounded in research, not trends.
Listener favorites that break down consumer behavior in the wild, from impulse spending and brand trust to identity, culture, and modern shopping habits.
Each episode blends research, storytelling, and practical insight you can take straight into your business or brand strategy.
I study why people buy.
Not what they buy, or how often but the motivations, emotions, and invisible forces that drive every purchase decision. I’m a consumer behaviorist, marketing professor, and founder whose doctoral research focused on social commerce, purchasing behavior, and cart abandonment. The moments brands lose customers they never knew they had.
My work starts with a simple but uncomfortable truth: most founders and brand teams have a vivid picture of who their customer is. That picture is usually wrong. I help them close the gap between who they think is buying and who actually is, and build strategy around reality, not assumption.
I consult with consumer brands in CPG, beauty, wellness, and retail. I teach marketing and consumer behavior at the university level. I speak at events, appear as an expert source in national media, and I am currently writing my first book on the gap between who brands think is buying and who actually is.
Enjoying the podcast? Reviews help more people find the show and support thoughtful conversations about consumer behavior.
Have a perspective on consumer behavior, brand building, or commerce you think more people need to hear? Let’s talk.
New episodes, insights, and behind-the-scenes notes delivered straight to your inbox.
