Brand, marketing, innovation, and leadership each defend a different version of your consumer. I hold the one seat that answers only to how your consumer actually decides, grounded in a PhD in consumer behavior and applied to your category. A system your team keeps using long after the engagement.
Most brand teams are not short on information. They are short on a shared way to read your consumer, so decisions turn into whichever function argues hardest. I install the behavioral system your consumer is actually running at the shelf, so brand, marketing, and innovation finally align on the same person. Alignment stops being a meeting and becomes a method.
Insight
Done-for-you research, the evidence under every decision. A behavioral read delivered at the speed of a launch, grounded in real consumer data, and ready for your team to act on and defend upward.
Built for beauty, wellness, and fashion brands
A behavioral teardown of your shelf, pack, or product page through the frameworks. Where attention lands, what your consumer takes in, and where the decision leaks.
A consumer panel, framework behavioral analysis, and a strategic readout your team can act on. The rigor of academic research applied to a live business decision.
The Trust Stack Method applied to locate exactly where your consumer's trust breaks down, in what order, and what that gap is costing you at the shelf.
The Rigor Behind It
Consumer behavior focus. Analysis grounded in the science of how people actually decide.
ESOMAR and the Insights Association. Studies run to recognized professional standards.
Actual shoppers responding to your real question, at the sample you need.
Every finding read through a proven behavioral lens, then translated into a move.
Recent work: a Walmart shelf strategy for Tippy Type
Strategy
Done-with-you advisory for the calls that carry real money. The read in the room when it counts, translated into a move your team can make.
A focused session for the people who set direction. Your consumer, decoded at the altitude leadership needs to make the call, with clear implications ready to act on.
The seat, kept. A standing behavioral advisor across your launches, resets, and positioning calls, without staffing a full research team of your own.
Enablement
Leave the frameworks behind so your team runs them without me in the room. The capability stays after the engagement ends.
A live working session where your team learns a framework and applies it to your category on the spot. They walk out with the method, not just notes.
Behavioral science on why your consumer buys, shaped for your stage, offsite, or leadership meeting. A room that walks out reading the buyer differently.
Where Brands Start
Most brands do not begin with the biggest engagement. They start small, prove the read, and grow it into an ongoing relationship.
Enter with a Shelf Audit or an Executive Briefing. Low risk, high signal, a fast look at what your consumer is really doing.
When the stakes justify it, we run a full Consumer Decode on the category and put real data behind the read.
The read becomes ongoing. I hold your consumer's seat across launches, resets, and positioning calls.
Your team learns the frameworks in a workshop and runs them on every decision after, with or without me.
The Newsletter
Real brands, taken apart — the wins, the misfires, and the behavioral science underneath. Free, in your inbox.